KGPC Gets a Refresh!

KGPC got a new look in the past week.  As the station gears up for new and re-invigored programming, it made for the opportunity to update the logo as well. Inspired by the history of the KGPC beginnings and the location of the station antenna in the backdrop of the iconic Laney tower, the station’s new manager sought to evoke dynamism and energy to a new logo.  The station’s first logo was a homage to its close location to Lake Merritt and the population of sting ray that inhabit the lake. The station wanted to emphasis its strong environmental interest and its presence as a community resource.   

Marcus Creel and Felicia Bridges, the manager of KGPC, met to re-envision a new logo.  They explored color preferences, and the meaning of color. The discussion included the future of the station and what it wanted to represent. It was also important to emphasize the need to establish the station as a mainstay of the greater Oakland community – the wave of the East Bay.  Motivated to mark the new era, a timeline was set and the designing began. The first iterations were simple sketch drawings, which came to represent three types of themes, futuristic, retro and iconic.  While this may not have been intentional, these logos seem to fall into these loose categories organically.  

The second iterations introduced color and more definitive looks.  Things were definitely taking shape. When recounting the process Marcus allowed himself to fall deeply into his designs, “I kind of fell down a Rabbit Hole with this project. I have some concepts from the sketches. Some were executed well, others seemed better on paper as sketches,” said Marcus.   

As the final design unfolded colors were grabbed from some versions, layout from others, and font styles shifted or enlarged. In the end, the two collaborators choose an iconic look with ocean blue and sunrise orange as the calling colors. And, the KGPC logo was reborn. “Working with Marcus was incredible.  He took my words, ideas and visioning and shaped them into something I feel is awe inspiring”, said Felica of the final design. “I expect to see this logo get a lot of traction,” she concludes. You can listen to KGPC during broadcast times from 7 pm to 7 am at 96.9 FM or anytime at www.KGPC969.org.